Joh 1:6-8 There was a man sent from God, whose name was John. He came as a witness to testify about the Light, that all men through him might believe. He was not that Light, but was sent to testify about that Light.
Branding is a marketing process by which a company, product or service aquires a distinctive identity in the minds of consumers becoming associated with particular values, lifestyles and meanings.(English Cambridge dictionary)
In our text today, John the Baptist was a brand. He was very much aware who he was. He, ” came as a witness, to testify about the light”. He was also aware of his assignment ie he knew what to deliver. The location of his operation was also known. He did not chance in what he was doing. That’s why we see him in the desert of Judea and men used to flock there.
As a brand, John the Baptist remained constant and steadfast in his calling. He walked in the path ordained for his feet. He was John the Baptist and for sure he owned that title. He worked his brand and didn’t sit on it. In the operation of his purpose, we get to see the crowning moment of his assignment being manifested ; Jesus Christ came to him to be baptized . (Belunda, 2017)
When we brand ourselves for divine assignment, our message and the area of our operation will not be an issue. God’s agenda in our life will definitely be fulfilled. We should always be careful to be the brand that God intended. Our packaging within and without should be synonymous. Let’s avoid mimicking others because we are uniquely designed by God for that specific task.
Further readings:
Mat. 3:1
Joh. 5:33
Joh. 3:26-36
🙏 Blessed Week 🙏